Increasing competitiveness via branding

MALAYSIAN small and medium enterprises (SMEs) can now tap into Limkokwing Unversity of Creative Technology’s branding and marketing expertise.

Thanks to a Memorandum of Understanding (MoU) signed between the Federation of Malaysian Manufacturers (FMM) and the university, both parties can advance the competitiveness of Malaysian brands globally.

One of the most important ways of increasing competitiveness is through branding, says Federation of Malaysian Manufacturers (FMM) Selangor branch chairman Jacob Lee Chor Kok.

He says this will help FMM realise their goals of making the manufacturing sector more competitive.

“We want Malaysia’s products to be seen and sold in every corner of the world,” he adds.

“We hope Limkokwing’s branding design expertise will help FMM Selangor members to better market their products to the world,” he explains. FMM has about 10,000 members to date, he says.

There are more than 900,000 SME establishments in Malaysia, cutting across all sizes and sectors, which contribute to about 36% of Malaysia’s gross domestic product.

The university’s senior vice president (Industry Empowerment) Datuk Raja Aznil Raja Hisham says: “The signing signals the beginning of a significant effort to address the gaps within the industry.”

“This is in relation to the use of social media as well as the tapping of our global network for market intelligence and skills enhancement as the mechanisms we will put in place to strengthen Malaysia’s penetration of the export market,” he says.

Raja Aznil says that the university is looking forward to sharing its expertise “so we can merge our resources as part of our mission to advance Malaysia’s global competitiveness.”

As part of the MoU, the university will provide branding, designing websites and online promotions training and support to FMM members. The training will prepare SMEs to face Industry 4.0. Students will take part in internship programmes and industry talks.

The university’s vice-president (brand, creativity and talent development) Datuk Tiffanee Marie Lim and FMM vice chairman Michelle Hah Mei Kian were also present.

Increasing competitiveness via branding

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top